{"id":6233,"date":"2020-08-09T08:46:09","date_gmt":"2020-08-09T08:46:09","guid":{"rendered":"https:\/\/whiteweb.studio\/sam\/?p=6233"},"modified":"2020-08-09T08:46:09","modified_gmt":"2020-08-09T08:46:09","slug":"digital-video-advertising","status":"publish","type":"post","link":"https:\/\/whiteweb.studio\/sam\/digital-video-advertising\/","title":{"rendered":"Digital video advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital video advertising is growing at an unprecedented rate, accounting for 35% of the total digital advertising costs in the valley. There are good reasons to pay attention to this advertising method: Different types of video ads turn viewers into fans and fans into new customers. But marketers are just beginning to discover the power of video advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> People love watching videos because it can give them a multi-sensory experience. Unlike print and radio, the film creates a unique experience and conveys the message in a dynamic format. Video engages the viewer in an emotional journey, creates different emotions and can make people react. Video advertising is a good way to communicate personally with potential and existing customers and facilitate brand loyalty.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Video Marketing Statistics<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile video consumption on YouTube increases by 100% annually.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">90% of users say watching a movie or video ad about a product or service is influential in the decision-making process.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After watching a video about a product, users are 64% more likely to buy it online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than 90% of mobile video users share videos with friends and other members of their community, and some of these videos are video ads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inserting a video on the main page of the website increases the click-through rate by up to 20%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explanatory animations increase conversion rates by 20% or more.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Types of video ads<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In-stream video ads: A video ad that is played before, during, or after the video, animation, game, and music video content requested by the consumer (preview, intermediate, after playback). In-stream video ads appear in the broadcast environment and in live, archived, and downloadable video content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In-banner video ads: When users click on a video, they do not notice that they are clicking on an ad. The beauty of in-banner advertising is that it does not disrupt the user&#8217;s online experience. Instead, \u200c this type of ad appears subtly in the sidebar or at the top of search results. In-banner ads do not force users to watch. They give users the right to click. Compared to in-stream video ads, in-banner video ads are less annoying. Therefore, they are more suitable for brands that want to improve their <a href=\"https:\/\/whiteweb.studio\/sam\/branding\/\">brand<\/a> image instead of reaching the customer. Placing in-banner ads depends on users&#8217; search keywords and allows advertisers to deliver ads to the most relevant users. This format can also be useful for targeting B2B customers or a smaller segment of the audience.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Types of in-stream video ads<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linear video ads: This is the most basic form of in-stream video advertising. Just like TV commercials, these types of commercials stop the original video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-linear video ads: These types of ads are distributed simultaneously with the video content, so the user sees the ads without interruption. Nonlinear ads can be presented as images, text or videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile video ads: These types of in-stream video ads are usually broadcast alongside the video and can be in the form of text or image.<\/span><\/li>\n<\/ol>\n<p>what do you think about Digital video advertising? please share your comment with us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital video advertising is growing at an unprecedented rate, accounting for 35% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,15],"tags":[],"class_list":["post-6233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital video advertising - 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