{"id":8278,"date":"2020-11-08T00:05:49","date_gmt":"2020-11-08T00:05:49","guid":{"rendered":"https:\/\/whiteweb.studio\/sam\/?p=8278"},"modified":"2020-11-08T00:05:49","modified_gmt":"2020-11-08T00:05:49","slug":"what-is-brand-promise-how-do-you-write-a-brand-promise","status":"publish","type":"post","link":"https:\/\/whiteweb.studio\/sam\/what-is-brand-promise-how-do-you-write-a-brand-promise\/","title":{"rendered":"What is brand promise? & How do you write a brand promise?"},"content":{"rendered":"

When building a brand, you\u2019ll need to think about writing your brand promise. A brand promise is a short simple statement that describes the quality of the products, services and customer experience. For example McDonald\u2019s promise is \u201cI\u2019m Lovin It\u201d.<\/p>\n

[gdlr_widget_box title=”We’ve seen people ask lots of questions about brand promise, such as:” title-color=”#ffffff” background=”#252525″ color=”#ffffff” ]<\/p>\n

What is a brand promise examples?
\nHow do you write a brand promise?
\nWhy is a brand promise important?<\/p>\n

We hope to answer all these questions and more in the article below, with some videos and photos to help you troubleshoot and learn how to take the best possible pictures!<\/p>\n

As always, we\u2019d love to hear your opinions on the article, if there\u2019s anything else you\u2019d like us to help with, and of course all of your amazing pictures! So make sure to get in touch.[\/gdlr_widget_box]<\/p>\n

What is brand promise?<\/h3>\n

Essentially, the brand promise is a short simple statement that tells people what they can expect from your brand, while providing a beacon for your marketing and guiding the direction of your customer experience. in other word, your brand promise tells the world your goal or your commitment to a goal.<\/p>\n

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A BP<\/em> is a value or experience a company\u2019s customers can expect to receive every single time they interact with that company.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Brand Promise vs Tagline<\/h3>\n

brand promise is different from brand tagline. The tagline is developed by a brand to get their audience to remember why they are different. It simply attempts to encapsulate the value of the difference in the most efficient and memorable collection of words possible. A BP<\/em> is short but it is more than a tagline. It represents the experience the customer receives and therefore, is broader than the difference (or the value of that difference).<\/p>\n

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The Literal Promise vs The Implied Promise<\/h2>\n<\/div>\n
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Most brands don\u2019t ever articulate their BP<\/em> and instead communicate the experience they are committed to delivering, through their their communication, whether through a piece of content, a social post or an advertisement.<\/p>\n

This is one of the main causes for confusion around the BP<\/em>. Though some have a promise and attempt to plant that as the seed in their audiences mind, others simply don\u2019t have a promise other than through suggestion of their message.<\/p>\n

Not every brand has a literal BP<\/em> and not every brand necessarily needs one. On other hand, Every brand has an implied promise to deliver on the experience of the difference they propose to offer. so, we can say all brands have BP<\/em>.<\/p>\n<\/div>\n

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Why Is A Brand Promise Important?<\/h3>\n

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Regardless of whether your promise is literal or not, if your audience believes you have made a commitment to them to deliver on a certain experience, then you had better deliver on that BP<\/em>. The more a company can deliver on that BP<\/em>, the stronger the brand value in the mind of customers and employees.<\/p>\n

Building brands is about\u00a0building trust\u00a0and only brands that\u00a0consistently deliver, stay around long enough to build any kind of\u00a0trust and loyalty.<\/p>\n